We’ve all done it, seen an unexpected email come through from a company and without even bothering to open it sent it straight to the trash folder, I like to refer to these as ‘one click deleters’ so when trying to do an email based marketing campaign how can you get past this issue and get people to at least open and read the content of your email? Many companies use... Read More
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Emails – The Balance between Great Design and Effective Content
There are many situations today where designers and writers must come together and this is often the case in email marketing. When a campaign is created there are many different routes to take. One company may focus solely on design and grabbing the reader’s attention, but when they have that attention, if there is no quality content the email may be dismissed or... Read More
Effective email marketing part two
Following on from part one of email marketing posted earlier on this month, we continue to discuss how it can be effective. Many of the large email marketing companies will not allow you to upload bought lists of data and if you are caught doing so will ban you from using their services again. The best way is to use your current customer database and send out relevant... Read More
Email Campaigns – What’s the point?
Many people see email marketing as an old and perhaps outdated method, but the fact is they’re wrong. It may not be as new as social media marketing, but the demand is still there and it’s bigger than it ever was before. People use email marketing for the same reasons as they did before; to engage with their audience, attract new visitors and build relationships. Social... Read More