Email newsletters were very popular about a decade ago when more and more people started to get emails on their mobile devices and therefore checked them often more than once a day. Over time marketing has evolved a lot and some companies question as to whether they should still do email newsletters. When designing the newsletter, you should consider what it is exactly... Read More
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Email Marketing
Sending out surveys and customer feedback emails
Many businesses want to receive feedback from their customers to allow them to improve. It may be that they want to know how well their website is working or if they could offer you any other features that would make the ordering process easier. They may also be interested in knowing how you would rate a product or service they supplied. Some websites do this with great... Read More
Subject line on marketing emails
Email marketing can work very well for some businesses but there is a way in which they often tend to work and a way in which they often fail. Emailing to your own existing database is often likely to get you more response than emailing through to a bought in list of random email addresses. Many email marketing companies also specify that you can only use a list of opted in... Read More
Does email marketing work?
There are many debates regarding if email marketing actually works. Well, for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone, no longer having to wait for them to log in to their... Read More
Using bought in lists for email marketing
Some companies use email marketing often as part of their ongoing marketing strategy and for man it works well. There are many ways in which you can target your customers with email marketing. Some companies make each email very specific to the recipient, adding their name and possibly products that they know they will be interested in, whilst other simply send a generic email... Read More