Every single word on your website is important, so too is every single image, and graphic, and content should always be thought through before it becomes part of your website.
Content can work to tell your visitors a story with the ending of the story hopefully resulting in them becoming a customer (if you’re an ecommerce business). Website content can help to attract audiences, and Google seeks fresh relevant content so it’s a must if you want to get found on search engines.
Different audiences will act in different ways, and you should always think ‘will this piece of content relate to my audience?’ before you publish it on your site. It has to be interesting, it has to be relevant and it has to be something that attracts attention. If you can tick those three boxes we’re sure your website content will be effective.