So many companies spend thousands of pounds each year on their marketing in hope that it will build up their brand and result in more sales. There are a huge number for different ways in which you can market your business online and offline but it is vital that you also keep track on feedback and find out what the public really think or your company and products or services you sell.
Social media is growing and lots of companies use it as another form of marketing. It can reach people instantly and is a way of advertising to people without them having to search for you. The other thing social media does is allow people to very easily express their thoughts and opinions on your business and share with others recent experiences they have had. If their experience is good, then the review will help build up trust and a good reputation for your brand, but if it is negative you may not realise exactly the damage it can cause. All businesses have issues and unsatisfied customers but often it comes down to how you have dealt with it as to what long term effect it has. Never ignore negative feedback, you need to investigate the situation and reply in a professional way showing that you are aware of the situation and doing your best to rectify it.
