Google Adwords is a form of online advertising. IT is also known as Pay per Click and it allows you to create adverts to promote your business on sites such as Google search engine results as well as their partner sites. These adverts can be designed to get people to call your business or visit your website by clicking on your advert. Once on your website you can then use CTA (Call to actions) to direct them to the parts of the site you want them to go to.
Google Adwords works well for many company’s wishing to promote a specific product or service or for those wanted to increase traffic to their website. IT is also very quick, so you can literally get people to visit a new product or page within minutes of the ad going live.
You basically pay per click or impression of your advert and can create multiple trigger keywords / phrases and multiple adverts to go with those keywords. Some companies may choose to display their phone number in the advert as they want people to contact them more so than visit their website whereas others chose to take the visitor through to a specific page on the website where they will find out more information about that product or service.