There are many situations today where designers and writers must come together and this is often the case in email marketing. When a campaign is created there are many different routes to take. One company may focus solely on design and grabbing the reader’s attention, but when they have that attention, if there is no quality content the email may be dismissed or deleted.
The same goes for content. And if you have really nice persuasive content, it may not get looked entirely if it lacked a pleasant design. To really see some positive results from an email campaign it is important to create emails that have excellent designs and well written content.
Emails have been popular since the internet was created, and some argue that they’re even more popular today with more people possessing email accounts and more people using mobiles and tablets to view emails (reading and replying on the move). We’ve all heard the saying ‘content is King’ but in email marketing campaigns ‘design and content is King and Queen.