There are many different platforms out there that allow businesses to advertise their products, such as on search engines, but if you’re going through a bit of a dry spell where PPC visitors are not very often becoming customers, then you may want to adjust your campaign slightly or up your budget for more chance of clicks and a greater chance of sales.
Firstly you need to analyse whether your campaign is working. What is not working? Are the Keywords relevant? Are you targeting the right individuals? If you feel improvements needto be made to your campaign then make them first, rather than just flushing more money down the drain. PPC campaigns on different social media portals and search engines can often be extremely targeted. Some will allow you to chose gender, age and interests, and it’s these element that can be used to help you secure that ideal customer.
Even when PPC campaigns don’t seem to be working they may be. Once you have made an impression on a customer with an advertisement they may return to your website later directly or organically, so make sure you really monitor your situation before making any rash decisions.