If you are starting up a new business venture you may want to have an opening launch event and wonder what the most cost-effective way is of publicising this event. One avenue you may wish to consider is social media advertising on Facebook as this is a platform used by many people.
The first thing you will need to do is set up your events page. This will need to grab your potential customers attention and clearly show the event name which should be short and punchy. Images on this page should be of good quality and reflect the theme of the event. Keep in mind that the vast majority of users will be accessing the site via a mobile device so ensure that the events page fits well on a mobile screen.
The details about where and when your event is going to happen does not have to be on the first events page but can be on a further details tab. Algorithms are used to recommend events to viewers based on different factors one of which is clarity of information.
Once you are happy with your event design you can select an appropriate category to list it under. Tags can also be added to link search results to your events page.