There are thousands of different scams online, with fraudsters waiting eagerly for someone to slip up. With their tricks getting ever more sophisticated, people have to be extra vigilant in protecting their finances and personal details.
One of the ways to keep safe is by checking how professional a website or email seems. If it is littered with spelling mistakes and other errors, this may be a red flag. Many criminals lurk in other countries where it’s harder for them to be brought to justice, and mistakes may be a sign that their first language is not English.
However, this means that genuine companies may risk harming their reputation if they don’t thoroughly check the content of their websites and emails. Even if this means hiring a proofreader, it may be money well spent. Simple mistakes such as the difference between there/their/they’re and your/you’re could be enough to alarm potential customers or clients and might even send them elsewhere.
It’s also important to check website and emails for broken links, or links that lead to incorrect places – perhaps a friend or family member could lend a fresh pair of eyes. People need to have confidence in your brand, and unfortunately that might mean putting in more effort than ever before.