
It still surprises me how many businesses are missing out on a potentially huge amount of business by ignoring the social media sites. Many local independent businesses could be saving money on other marketing avenues that do not offer a great return on investment.
Some business owners steer clear of social media often for fear of the unknown, especially if they do not use social media as part of their own life.
Social media can work really well for a number of businesses but especially for local businesses that deal directly with the public. Creating a page to advertise your location, opening hours and possibly images or videos of your products or services is a great place to start. Once you have this you can work on increasing the number of people you reach, often this is achieved by running a competition of offering your social media members a discount.