If you have a website you may well have heard your online marketing company mention SEO. SEO stands for search engine optimisation and is the process of affecting the visibility of a website on the major search engines such as Google, Yahoo and Bing.
When it comes to SEO it is not a quick fix, it is something that needs to be worked on month by month to keep improving and even to maintain top positions. Some people ask what budget they need to spend every month on a website in order to improve its rankings but this depends on a number of factors and spending too little can have no or little impact meaning it becomes a waste of money. Some of the main factors that will determine how much you need to spend are:
Level of competition – If you are trying to target fairly generic phases you may need a larger budget than targeting niche subjects or long tail keywords.
Location – some locations are harder to target than other because the competition is higher usually due to the population. Examples of this would be London, Manchester and Birmingham.