Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to why this is happening before pumping more money into your marketing. This can happen for several reasons but often it is that you are targeting the wrong audience or that your website is poorly designed / does not function as it should. When working on marketing strategies, some... Read More
Are you at risk of losing your data?
If you are in online marketing or have a business website and are keen to know how well certain aspects of your marketing are working, then you will probably use some sort of analytics package. Google Analytics is the main stats package used and it has a wealth of information within in. Google have recently announced that as of summer next year they are going to discontinue the universal analytics in place of analytics 4. Analytics 4 has been out for a little while now, but many web marketing experts are not so keen to see it being the only option they can use. As of... Read More
Should you continue to send out email newsletters?
Email newsletters were very popular about a decade ago when more and more people started to get emails on their mobile devices and therefore checked them often more than once a day. Over time marketing has evolved a lot and some companies question as to whether they should still do email newsletters. When designing the newsletter, you should consider what it is exactly you want your newsletter to do. Is it to tell your customer about news form within your industry or business or is it to promote special offers or new products you are launching? You need to ensure that... Read More